AI: Fundraising Friend or Foe?
“By embracing AI fundraising, your organization can prepare for a brighter future–which is quickly becoming the present.”
Are you using AI in your fundraising?
You should be.
I’ve been incorporating AI into my work with clients, as well as into my own branding and marketing.
I generate most of my social media captions and hashtags using AI. I also start most of my blog posts and appeal drafts with an AI query. It’s not perfect, and I always review and tweak to make sure it’s correct and in my voice, but it allows me to accomplish so much more during a day.
Artificial intelligence (AI) is rapidly changing the world as we know it, and the nonprofit sector is no exception. AI has the potential to revolutionize the way we fundraise, making it more efficient, effective, and personalized.
There are a number of benefits to using AI for fundraising, including:
Increased efficiency: AI can help you automate tasks and identify potential donors.
Increased effectiveness: AI can help you personalize appeals and improve donor retention.
Increased personalization: AI can help you personalize your fundraising appeals to each donor, making them more likely to donate.
And AI can help with so many tasks, like these:
Identifying potential donors: AI can help you examine data such as demographics, giving history, and online behavior.
Personalizing fundraising appeals: You can use AI to help understand each donor's interests and preferences.
Automating fundraising tasks: This one’s a game-changer. AI can automate tasks and free up time–sending thank-you notes, tracking donations, and managing donor relationships, etc.
Improving donor retention: By researching giving history and engagement, AI can help improve donor retention by identifying donors who are at risk of lapsing.
For more information…here are just a few of the resources available to those of you wanting to learn more:
AI for Good Foundation: This institute provides research and resources on the use of AI for social good, including fundraising.
“How to Leverage AI and Stay True to Your Nonprofit Values” from the Association of Fundraising Professionals
“AI Fundraising: Embracing the New Frontier” by the DonorSearch Team.
Are you using AI in your fundraising now? Why or why not? What’s keeping you from exploring AI tools? Drop into the comments and share your thoughts.
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